Matched by The IdeaLists, Made by SelectNY: Create Broadcast Commercial for Fashion Retailer
Mar 14, 2013
It’s exciting to see tech startups like Shoe Dazzle running broadcast TV ads running alongside the marketing big boys.
One of the things that hinders most from reaching the TV big leagues is the high cost of hiring a full service agency to develop their spot. That because it generally requires additional agency services like strategic planning and account management that these companies often don’t need.
So we were happy to oblige when Shoe Dazzle came to us with a tough ask for a local LA shop able to handle creative and produce through the holidays—and without all the aforementioned agency overhead.
Enter SelectNY, a European, luxury fashion-focused agency who just so happens to have a brand new LA office. The first spot was just released and you can see it here (should you not feel like waiting to see it in your living room).
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