Jul 21, 2014
During the average day, readers are exposed to hundreds of pieces of online marketing ‘content’ without even being aware they are seeing ads. To fully understand how editorial and marketing have begun to intertwine, here is a roadmap to the new ‘advetorial’ landscape.
Given a choice, the best creatives prefer working with clients that support big ideas over those that support big budgets. The IdeaLists sampled its database of over 6500 of the world’s top agencies, production companies and freelancers to find out which brands are known for producing the best marketing. Here are the names that came up most often when it comes to bragging rights:
Unfortunately for most of us, cheering for Germany or Belgium in the World Cup is probably the closest to European flavor that we’ll be getting this summer. So, we’re taking a look at another kind of European beauty, some of the best creative agencies, production companies and design studios across the pond. Polynoid Berlin, Germany […]
Jul 08, 2014
Social media has become as entrenched in brand campaigns as it is in our daily lives, but that doesn’t make it any less tricky to navigate. Read on for two pros advice on launching a successful social media campaign and how LinkedIn won’t get you laid (surprise, surprise).
Jul 02, 2014
Thanks to our friends at PSFK for this interview with our founder, Adam Glickman, on “how The IdeaLists is taking advantage of trends in work and technology by creating a curated network of creative marketing professionals”.
Jun 30, 2014
When we think of 2D animation, most of us think of Saturday morning cartoons, but savvy brands and designers understand that sometimes, it’s best to forgo Maya and Flame and get back to basics. The IdeaLists rounded up five recent commercials that illustrate the impact that the classic look of 2D still has.
Jun 27, 2014
They’re young, they’re creative, and they have talent to spare. The IdeaLists looks at six directors, designers and animators whose names you’re going to want to remember.
Jun 18, 2014
For years now, digital startups have focused relentlessly on finding the “minimum viable product”, as popularized by Eric Ries in The Lean Start-Up. But a great product isn’t enough to succeed in today’s market — branding is more important than ever. That’s why branding expert Denise Lee Yohn developed the “minimum viable brand” concept as a […]
Jun 13, 2014
At The IdeaLists, the role of Community Manager is much more than just maintaining our Twitter and Facebook feeds. As the outward facing voice of the company, the Community Manager is integral to keeping our brand relevant, accessible and interesting to experienced marketing and creative professionals. This is a part time position that entails: – […]
Jun 11, 2014
Summer is here at last, and while this season is notoriously light on conferences and events that cater to professional development, that doesn’t mean there’s nothing to do! Here’s our curated list of summer events that will keep you inspired and informed until fall comes around.